MARA

A year on Kollekt

You played to 2,000 people last night and can't reach one of them today. That's the gap. Not a lack of effort — a lack of infrastructure.

Your assumptions

How big could this get?

Start from the people who actually engage — not passive listeners. Then pick how hard you'd push. Your assumptions, no benchmark.

Engaged followers

Followers → Members (free), next 6 months — how aggressive?

Members24,000free — the people in your room

Members → Subscribers (paying) — how aggressive?

Subscribers4,80020% of 24,000 members

…or set subscribers yourself

What you keep

Price / month

VAT estimate %

What your people pay€287,424 / yr€23,952 / mo · what fans pay

VAT out first (~20%, by fan country)– €47,904 / yr

Then 80% you / 20% Kollekt (covers all fees)

Your share€191,616 / yr€15,968 / mo

Subscribers stack — year two starts here, not at zero. This recurs and compounds.

And every member is a direct line you own.

Not just subscribers — every member. Sell tickets, drop merch, target a message to exactly the people who'll buy. On your own channels, so you keep 100% — we're never in the middle of it.

A direct line to 24,000 people. Your assumptions

% who buy a ticket / yr

Avg ticket

€

% who buy merch / yr

Avg merch spend

€

Direct-line value — you keep 100%€270,000 / yr

Sold on your own channels — Kollekt takes nothing and isn't in it. Separate from your Kollekt share, not added to the number below.

Your Kollekt share, year one

€191,616

€15,968 / month

plus ~€270,000/yr from your direct line — tickets & merch you keep 100% of.

A floor you set — and it compounds.

See it live on a real artist